‘Is this one of those Huddle Insurance ads?’ ask the unsuspecting subjects of the new campaign from Huddle Insurance in which they’re asked to recount an insurance-related anecdote, with surprising comedic effect.
The launch campaign features three everyday characters – Estelle, Jacqueline and Bryce – who each relate a story about their experiences with car and home insurance in a series of social, digital and TV spots.
We also see each character have a go at delivering the new Huddle tagline – with mixed results.
Since launching in 2016, Huddle has been on a mission to make car, home and travel insurance a hassle-free purchase, by digitising the entire product, from quote to claim, simplifying everything, and adding powerful features that people can rely upon.
“Insurance is all about customer experience and this ultimately boils down to how easily policies can be managed and claims paid. That’s a complex story from a communications perspective. And we wanted to focus on connecting with customers without overloading them with fine print and detail” says Jason Wilby, Huddle Cofounder.
Lachie Brown, Growth and Communications at Huddle – “Insurance is a long-term relationship and we wanted a creative platform that can develop and withstand the test of time. When we devised this with The Glue Society, our vision was for a simple, powerful campaign that’s flexible enough to run for the duration of our customer relationship, which is something we measure in years”.
Pete Baker, Glue Society director, says: “For a new brand, it is important to stand out for the right reasons. We set out to create a long-term ownable idea for Huddle. Something that can catch on and build into something memorable, ownable, shareable and loved. The ‘Is this one of those Huddle Insurance ads?’ campaign has every chance of catching on. Just like Huddle’s insurance offering.”
See all the creatives here
Concept & Direction: The Glue Society
Director: Pete Baker
Editor: Philip Horn
Production: Revolver & Robin Murphy Productions
Post Production: The Glue Society
Powered by tech and driven by purpose, Huddle is reinventing general insurance. In Australia, Huddle’s unique car, home and travel insurance has been chosen by over 50,000 customers.
Huddle is part of Australian fintech group, Open. Open provides global insurers with growth, and the infrastructure they need to rapidly digitise their businesses.
Lachie Brown, Huddle Insurance
+61 401 150 409